Impact of Anthropomorphism & Advertisement Effectiveness on Purchase Intention: A Study of Familiar Brand Vs Unfamiliar Brand under different levels of Product Involvement. SAMIKHIYA A Multidisciplinary Research Journal, [S. l.], v. 4, n. 3, 2025. Disponível em: https://dup.du.ac.in/index.php/SAMIKHIYA/article/view/940. Acesso em: 8 oct. 2026.