DIGITAL TRANSFORMATION AND CONSUMER BUYING BEHAVIOUR IN INDIA TOWARDS 2047. SAMIKHIYA A Multidisciplinary Research Journal, [S. l.], 2026. DOI: 10.2022/r5t7jv68. Disponível em: https://dup.du.ac.in/index.php/SAMIKHIYA/article/view/1246. Acesso em: 30 oct. 2026.