Volume 42, Issue 2 (July 2021 to December 2021)

View Volume 42, Issue 2 (July 2021 to December 2021)

Published: 2026-07-17

Articles

Measuring the Attitudes and Behavioral Dynamics of Consumers towards Online Shopping amidst Covid-19: Insights from Kolkata

Samuel S Mitra, Shivaji Banerjee, Peter Arockiam. A., Joseph K. (Author)

5-24
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Relationship between Brand Experience and Brand Loyalty, Mediators – Satisfaction and Brand Trust: A Conceptual Framework

Ruchika Ramakrishnan (Author)

25-42
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Bank Monitoring as an Alternative Corporate Force and its Impact on the Value of Borrower Firm

Neeraj Kumar (Author)

43-64
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Liquidity Aggregates in India: An Empirical Analysis of Recent Trends

Ritu Ranjan (Author)

65-92
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Impact of Dividend Decision on Company Performance: An Empirical Study of Select Nifty-50 Index Companies

Haritika Chhatwal, Rachna Mahalwala (Author)

93-116
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Consumers’ Level of Organizational Trust When Buying From Locally Owned Businesses vs. Corporations

Andy Bertsch (Author)

117-136
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Book Review

Book Review on "Money: What it is, How it's Created, Who Gets it, and Why it Matters

Annavajhula J C Bose (Author)

137-140
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