ANIL KAPOOR’S JHAKAAS AND BEYOND 3 1

UNVEILING THE LANDSCAPE OF PERSONALITY RIGHTS

Abstract

The ease of digital mediums, which has helped many celebrities showcase their work of art more to audiences in order to become likable and popular, has made today’s celebrities gain more fame than ever. The fame of celebrities, or for that matter, any artist, always comes with its own set of pros and cons. People tend to imitate an actor’s voice tone, personality, famous dialogues, etc., without their permission to satiate their monetary needs. With generative artificial intelligence coming into the picture, infringing a celebrity’s personality rights has become more prominent day by day.

So, this paper delves into the background of personality rights and how they are getting infringed substantively through generative artificial intelligence. From there, it discusses India’s current jurisprudential stand on this issue and whether it is a holistic approach in handling this issue at hand when compared to the international stance on the same. It then aims to recommend certain suggestions by which the infringement of personality rights can be handled better, at least in the context of India. This paper also aims to answer whether any particular dialogue or act that an actor performs makes him liable to have exclusive ownership over it or whether it is owed to all the writers, directors, producers, scriptwriters, and the audiences as well who bring that dialogue or act to success.