Literature Review on Relationship pf Customer Relationship Management with Marketing 1 0

Abstract

The Purpose of the Review is to understand the Relationship of Marketing and Customer Relationship Management, How Customer Relationship Management has made the Marketing Process easy in Business Organisation, emphasizing how CRM strategies and tools contribute to the development and execution of effective marketing practices. The paper aims to explore the ways in which CRM enhances customer understanding, segmentation, targeting, and personalization, all of which are integral to successful marketing campaigns. Also About How CRM Helped in Automation of Marketing Activities.