PROPOSITION OF STRATEGIES FOR BUSINESS MODELS THAT WORK IN SPORTS LEAGUE BUSINESS IN INDIA AND OTHER COUNTRIES 0 0

Abstract

The sporting awakening in Asia is not just about China. Neighbouring India, the world's most populous country since April 2023, also offers a lot of business potential for the sports industry - and this is not limited to the all-powerful cricket. Diversity is growing, also thanks to new sports stars. In the run-up to the "India Sporting Goods Fair" trade show on March 19 and 20, 2024 in New Delhi, ISPO.com provides an analysis of the Indian sports market, with all the opportunities and risks. Young Indians in particular are so keen on exercise and the outdoors that experts are certain: Sport will be the next big industry in India. Gaurav Vazirani, national director of the New York media agency GroupM, therefore sees excellent opportunities for the future: "The Indian sports industry is ready for further growth and development (www.ispo.com). Compared to the West and China, the Indian sports market is characterized by many country-specific characteristics. Brands and companies that want to be successful here need to understand them and integrate them into their strategy. The Indian startup ecosystem has seen notable successes across multiple industries, and the sports sector is no exception.Over the past few years, several innovative startups from India have broken with traditional approaches and revolutionised the way sport is approached, consumed and experienced (yourstory.com/2023/05/). The research aims to provide a detailed overview of sports league business in India and other countries and is also an attempt to reach the strategies for a cumulative sports league business model.