A RESEARCH PAPER ON CSR PRACTICES OF HOSPITALITY SECTOR IN INDIA: A CASE STUDY OF INDIAN COMPANIES 1 0

Abstract

India’s vast population offers a consideration growth potential for the hospitality industry. The travel and tourism industry is a major contributor to the country’s economic growth and employment generation. A growing middle class, rising disposable incomes and shift from foreign to domestic tourism are few macro growth enablers for the industry. To perform the analysis, top 10 Indian hotels have been selected based on their profitability and past performance. Annual reports had been thoroughly examined to know their spending on CSR activities. It has been found that Taj is the only hotel which is spending in all the fifteen sub areas covering all the factors of People (workforce), Planet (Environment) and Community. Out of these ten hotels the least number of activities (i.e. 7) are being done by Westlife DEV, Taj GVK and EIH Associated Ltd. Moreover, it is also observed that ‘training’ and ‘energy management’ are the two areas wherein all the hotel companies are investing their CSR funds. The second most covered areas are ‘recruitment’ and ‘water conservation’. In addition to this, it is also seen that ‘disaster management’ is the most ignored area. In this area, only Taj hotel is investing. ‘Pollution control’ and ‘cultural heritage’ are also not very popular among the hotel companies as only 50% of these companies are covering these areas.