Yantra Packs: Towards a Sustainable Future

Authors

Navdeep Kodan Research Scholar, Marketing School of Management and Liberal Studies, The NorthCap University Author
Dr. Akshat Aditya Rao Associate Professor, Marketing School of Management and Liberal Studies, The NorthCap University Author

Sustainability, Packaging, returnable packaging, Yantra packs

This case illustrates the innovative mechanism incorporated by Yantra Packs in the logistics

industry oriented towards sustainable business practices. Under these innovative practices,

Yantra replaced corrugated boxes with returnable reusable packaging to protect the eco-system

and reduce costs. Through this case study we will try to understand how using returnable

packaging items can a company reduce its carbon emissions and how using technology

solutions such as Radio Frequency Identification (RFID) we can improve identification and

tracking solutions and make processes efficient. This case study highlights the solution to four

major problems in logistics that increase carbon emissions. Problems created by corrugated

boxes, underutilization of resources, idle return load, and loss and theft of returnable packaging

items are solved by Yantra Packs through optimal utilization, innovation, and technology. This

case study draws a comparison between corrugated boxes and returnable packaging.