INVESTOR PERCEPTION TOWARDS MUTUAL FUNDS 0 0

Authors

  • Kritika Khurana Assistant Professor, Department of Commerce, Maitreyi College, University of Delhi Author
  • Nirmala Chauhan Associate Professor, Department of Commerce, Maitreyi College, University of Delhi Author
  • Dr. Sonal Babbar Associate Professor, Department of Commerce, Maitreyi College, University of Delhi Author
  • Vandana Badlani B. Com. (H), Maitreyi College, University of Delhi Author
  • Rupali Sharma B. Com. (H), Maitreyi College, University of Delhi Author

Keywords:

Asset Under Management, Awareness, Investors, Mutual Funds, Perception

Abstract

Mutual Funds provide a financial avenue to the investors wherein they can participate and invest their funds in the capital market and utilise the benefits of professional expertise. The growth of Indian Mutual fund industry is characterised by the increase in Asset under
management of all mutual funds in the country. Investors are still not aware of the pros and cons of investing in Mutual funds. The present study attempts to identify various parameters impacting the investors’ perception towards mutual fund investment. Safety, liquidity, tax benefits, less risk and higher returns are the key parameters that influence the investment decision of the investors. Most investors prefer Equity based schemes over debt-based schemes.

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Published

2026-09-09

Issue

Vol. 4 No. 2 (2025): SAMIKHIYA A Multidisciplinary Research Journal

Section

Articles

How to Cite

INVESTOR PERCEPTION TOWARDS MUTUAL FUNDS. (2026). SAMIKHIYA A Multidisciplinary Research Journal, 4(2). https://dup.du.ac.in/index.php/SAMIKHIYA/article/view/995

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