An Evaluation of Brief Interventions- Cognitive dissonance And Media literacy On Body Dissatisfaction in undergraduate women
Keywords:
Body dissatisfaction, Negative Affect, Thin Ideal, media literacy intervention, dissonance based interventionAbstract
The present study aimed to compare the effectiveness of two interventions namely cognitive dissonance and media literacy, in reducing body dissatisfaction in undergraduate women. Participants (N 100) were randomly assigned to dissonance-based intervention (N 34), media literacy intervention (N 31), or control group (N 35). Both Interventions consisted of a single two hour session. The design employed was pre-post test with control. The analysis employed was t test for independent samples. Thin-ideal internalization (IBSS-R), negative affect (PANAS-X), and body dissatisfaction (Satisfaction and Dissatisfaction with Body Parts Scale) were measured. Results showed that the dissonance-based program was successful in reducing negative affect, thin-ideal internalization and body dissatisfaction. The media literacy intervention successfully reduced negative affect. Results provide evidence that a single intervention can be effectively used to help women cope with body dissatisfaction, which in turn can help prevent eating disorders, depression and anxiety.
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