Contents Analysis of Select Library Websites of All India Institute of Medical Sciences (AIIMS):

An Analytical Study

Abstract

This study aims to conduct a content analysis of four AIIMS library websites: Delhi, Rishikesh, Bhubaneswar, and Jodhpur, utilising both qualitative and quantitative methods. The qualitative analysis assessed 10 homepage features, and the quantitative component utilized a checklist comprising 150 dichotomous checkpoints. The results indicate that AIIMS Delhi outperformed the other libraries, scoring 102 out of 150 (68%), which reflects a relatively comprehensive and user-centric web presence. In contrast, AIIMS Rishikesh scored the lowest, with 71 out of 150 (47.33%), highlighting considerable gaps in content and service dimensions. The lagging features include minimal use of multimedia and limited Web 2.0 tools. The study highlights the need for improvements in accessibility, multilingual content, technical support, and interactive features. It calls for regular updates and a user-centric approach to enhance digital engagement, offering a benchmark for academic and special library websites in the AI era.